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In fact, by several measures, online dating has proved even more useful — both to individuals and society — than the traditional avenues it has replaced.

I spoke with Rosenfeld to hear more about his research, to learn about the ways in which the rise of online dating is defining modern love, and to talk about the biggest misconceptions people have about online dating.

(For gay couples, it's more like two out of every three).

The apps have been surprisingly successful -- and in ways many people would not expect.

We see this in consumer goods — if there are too many flavors of jam at the store, for instance, you might feel that it’s just too complicated to consider the jam aisle, you might end up skipping it all together, you might decide it's not worth settling down with one jam. I don’t think that that theory, even if it’s true for something like jam, applies to dating.

I actually don’t see in my data any negative repercussions for people who meet partners online.

And that’s not the life that young people lead anymore.

That's something not everyone thinks this is a good thing. The worry about online dating comes from theories about how too much choice might be bad for you.

The idea is that if you’re faced with too many options you will find it harder to pick one, that too much choice is demotivating.

Is it creating a new reality in which people actively avoid real-life interactions?

Of course, others have worried about these sorts of questions before.

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    You're scrolling through your Facebook and Instagram feed and what do you see?